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Invite-only beta

The modern home for needlework.

Cross-stitch, embroidery, needlepoint, and every counted thread in between. Free tools you can use today, an invite-only beta opening monthly.

Save your stitcher name before they go fast
Be one of the first stitchers on board.
❤ on the hoop today
Free tools, no signup needed

Built for stitchers, by a stitcher.

StitchScale

Figure out fabric size for any pattern. Picks the right frame too.

Open the calculator

Floss Library

Search threads by brand, name, code, or family.

Browse threads

Floss Estimator

How many skeins for a project. By brand, color, or stitch count.

Estimate skeins
more tools to come
Don't lose your spot

Pick your name. Save your place.

Usernames are first-come, first-served. The good ones go fast.

What’s next

And so much more, with friends.

StitchLand is just getting started. Community, friends, groups, a feed, it’s all coming, shaped with the stitchers who get here first.

Groups A feed Project sharing Stash tracking
Skip the line

Invite friends, climb faster.

Every stitcher who joins through your link bumps you up 70 spots. The faster you climb, the sooner you’re in the next beta wave.

#247
your spot today
after 1 friend joins
#37
after 3 friends
Common questions

Good questions, real answers.

When does the full thing launch?
We’re opening in waves. A small group of beta stitchers gets in first to help us stress-test and shape what’s next, with more invited every month.
Will it cost anything?
The tools available today are free. Some parts of the full StitchLand may be paid down the road, but we’ll always be upfront before anything changes.
Just cross-stitch, or other crafts too?
Starting with cross-stitch. Embroidery and needlepoint right behind. All needlework, eventually.
What if I’m new to stitching?
Even better. You’re who we built this for. We’ll never make you feel like you’re behind.

One stitch is all it takes.

Save your stitcher name and join the next beta wave.